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1 Glenwood Ave, 5th Floor, Raleigh, NC 27603

919-578-1404
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Meet the Advisor

In our business, we have the client—and only the client—in mind.

Brian's reasons for becoming a financial professional are deeply personal. He repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. He is confident that with his understanding of personal finance, coupled with his training as a financial professional, he can help people better prepare for the future. After years in the business, he has developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. 

At our firm, we have the client—and only the client—in mind.

We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients.  No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

Brian Luce

Brian R. Luce

Founder & Managing Partner

919-578-1404

brian@heartlandfinancialadvisor.com

Brian R. Luce Owner and Managing Principal Brian was born and raised in rural Nebraska. He is the oldest of 5 children. He graduated from the University of Nebraska Kearney in 2010 where he double majored in Economics and Finance. He began his career as a Financial Advisor when he founded Heartland Financial Advisor in 2015.

On the personal side, Brian’s greatest joy in life is his family. He married his high school sweetheart, Brandy, in 2014. They have since added 3 incredible children, Raelynn, Clyde, & Wylee. Brian enjoys being involved in the community and in his free time he helps teach Financial Literacy courses to the Girl Scouts of America. He also enjoys sports, especially golfing (although he is horrible), and is an avid Nebraska Cornhuskers fan.

Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Brian has years of experience in financial services. He can help you address your needs of today and for many years to come. We look forward to working with you.