About

Our Mission

Our mission is to improve your financial well-being and nurture your growth. We prioritize understanding your needs, wants, and long-term goals, with the intention of helping you create, execute, and manage a customized strategic plan.

Recognizing the challenges families face today, from debt management to education savings and retirement planning, we are committed to utilizing our full range of resources to support your objectives. Our unwavering commitment involves harnessing our entire array of resources to drive your growth forward. We champion creative thinking and have no reservations about questioning established conventions in matters of wealth management and investment. All our efforts, determination, and energy are dedicated to you and ensuring your satisfaction remains our highest priority.

Who is Heartland

Our founder, Brian Luce's motivation to become a financial professional is deeply personal. Witnessing friends and family struggle to secure financial guidance drove him to leverage his personal finance knowledge and professional training to better prepare people for the future. With years of experience, he has earned a reputation for simplifying financial education, enabling individuals to grasp concepts and pursue their objectives. Our commitment extends to the community, and Brian provides tailored attention to each client, taking a proactive approach to crafting and executing efficient strategies for their financial goals.

Brian R. Luce

Founder & Managing Partner

919-578-1404

brian@heartlandfinancialadvisor.com

Brian was born and raised in rural Nebraska. He is the oldest of 5 children. He graduated from the University of Nebraska Kearney in 2010 where he double majored in Economics and Finance. Brian worked several years in the banking...

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