Brian R. Luce Owner and Managing Principal Brian was born and raised in rural Nebraska. He is the oldest of 5 children. He graduated from the University of Nebraska Kearney in 2010 where he double majored in Economics and Finance. He began his career as a Financial Advisor when he founded Heartland Financial Advisor in 2015.
On the personal side, Brian’s greatest joy in life is his family. He married his high school sweetheart, Brandy, in 2014. They have since added 3 incredible children, Raelynn, Clyde, & Wylee. Brian enjoys being involved in the community and in his free time he helps teach Financial Literacy courses to the Girl Scouts of America. He also enjoys sports, especially golfing (although he is horrible), and is an avid Nebraska Cornhuskers fan.